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What will your money buy you? This course explains the rationale and analysis used in the pricing of consumer goods and services. (Image by Daniel Borman on Flickr.)
Prof. Catherine Tucker
15.818
Spring 2010
Graduate
This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses.
Catherine Tucker. 15.818 Pricing, Spring 2010. (Massachusetts Institute of Technology: MIT OpenCourseWare), http://ocw.mit.edu (Accessed). License: Creative Commons BY-NC-SA
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